Best (and Worst) Ways to Handle the Junior Job Crisis

Junior year.


That phrase alone sends chills down my spine. Common knowledge states that junior year is the toughest year in high school and college, and from personal experience, I have found this to be true.

During junior year of high school, "college" finally becomes a tangible place, and application deadlines approach fast. Choosing a college is Life Changing Decision #1. (For any UGA Marketing 4450 student reading this post, congrats! You have passed this phase and correctly chosen to attend the best university in the country. Go Dawgs.)

Life Changing Decision #2 brings higher stakes to the table. At this point in your life, you have selected a college. Fallen in love with the college. Finally know your way around the college's bus system. Comfort with college life is usually established by the time junior year rolls around, but it is quickly replaced with sheer panic and a new question:

What in the world are you going to do after school? 

Professors ask. Academic counselors ask. Parents ask (daily). Even your hometown dentist asks. What in the world are you going to do?

As this question resonates and you realize that college will, unfortunately, end one day, there are several essential ways to prepare during junior year. That being said, there are also several junior year mistakes to avoid.

1. Resume Building
Worst Ways:
You realize your resume has not been updated in over a year. Or perhaps, (gasp), you don't have a resume. You immediately sign up for every club on campus - regardless of whether it applies to your major or whether you enjoy it. You are now a part of eight different organizations with ten meetings a week. Oh! And you just saw a flyer advertising the school's new Lip Syncing club. Performances at the nursing home every month, so if you attend just one meeting, that will really prove to employers that you are well rounded and devoted to the greater good of society!

…Do NOT do this. Unless you are genuinely passionate about Lip Synching, there is no need to wear yourself thin so you can write down "one more thing" on your resume. There is a difference between being well-rounded and being an apathetic member of eight random clubs.

Best Ways:
Get out of your comfort zone, but don't force anything that is not the right fit. Involvement is great when passion is present. If you might be interested in a club on campus, get off the couch and go to the first meeting! Give it a genuine try, and if the club turns out to be up your alley, get into a leadership position. Stick with quality experience over a large quantity of half-hearted bullshit.


2. Internships
Best Ways:
Internships have become the norm for college students and are especially emphasized for business majors. They can be a scary and foreign new realm, but they often segway into exciting professional opportunities and skills. Make a list of three companies you would absolutely love to intern for, start there, then research and apply for a secondary list of five or six positions. Dip your feet into potential internships with career fairs and keep your eye out for new postings.

Worst Ways:
Confession: I have never had an official internship. As a NCAA cross country and track athlete, I travel to compete year round with one month at most off of traveling. One month is clearly not enough time to complete an official internship. During my junior year, I panicked that I had no internship experience and a gap on my resume. As a result, I responded to over ten fall positions posted by a variety of companies, most of them headquartered in Atlanta. I received follow-up emails and interviews for several of the positions and came to the realization, "what the heck was I thinking?" I had absolutely zero time for a fall internship in Atlanta with cross country practices twice a day and twelve hours of class. Lesson learned: find a position that you are ACTUALLY AVAILABLE for. It is a commitment, so make sure that the position is valuable way to spend your time and that you, in turn, will bring value to the position.


3. Networking
Worst Ways:
At the first career fair I ever attended, I walked up to a recruiter for a company I had never heard of. As you can imagine, the interaction did not go well and I walked away feeling extremely unprepared. Do not blindly jump into networking. On the flip side, do not inappropriately hound down someone because of their status. I had a friend show up to a bible study and admitted "I am only here because I heard the Marketing Executive of XYZ company will be here. This is a perfect networking opportunity." No, that is extremely inappropriate timing. My friend proceeded to interrogate the executive about internship positions and pitch her qualifications. The executive was noticeably aggravated. If you are dressing business formal to a bible study that calls for jeans and a Tee, you are doing it wrong.

Best Ways: 
Be yourself. Be genuine. Be gracious. Do your research and show excitement in the company! If you can't express genuine excitement, then go network with a company where you can.

4. Exploring all Options 
Worst Ways: 
"I want a job with company XYZ. I will only accept position ABC. Anything else will be stiff-armed."

Best Ways:
Don't shut down any opportunity too fast! Striving for a clear goal is great, but realize that nothing will ever go as perfectly planned. My roommate graduated with a degree in genetics, but the month before graduating, she landed a job as the head marketer for a startup company. One successful year later, she is still loving the position, though originally, getting into business never crossed her mind. Don't miss out on an amazing job or experience because you were too engrossed with one narrow path.


Bottom line, take a deep breath. Keep working hard, but relax! Position yourself for greatness and great things will fall into place, one way or another. Until then, enjoy junior year.

7 Simple Ways You can Change Someone's Day (In under one minute!)

Ever have one of those days where all you want to do is throw on some sweats, crawl back into bed, eat Chick-fil-a, and watch Netflix for the rest of the year?

I am thoroughly convinced we all do. Perfectly normal.

Last year during finals week, I was studying late at Jittery Joe's in Five Points. I had been cramming a semester's worth of Finance material all evening, and at 10:45pm, fatigue took its toll. The things I would do to curl up and sleep: endless. As I was losing the battle against my drooping eyelids, I recognized in agony that it was time for another coffee and comfort food. S.O.S.

However, my mood quickly changed after a rare occurrence at the counter. The barista took a good look at my appearance: extra large sweats, a stained t-shirt, a frazzled up-do (half resembling a bun, half resembling a pony), and red puffy eyes (no makeup. Sorry world). Yet instead of wincing or taking a secret Snapchat to send her friends, she smiled while handing me my Big Joe coffee and brownie. On the house. After calculating the Time Value of Money for six hours, that was the first smile I could manage all evening.

Changing someone's day is a simple, yet powerful gift to give. The good news? It's not hard. The great news? It might make your day too. Here's where to start:

1. Rewind history. Utilize Snail-Mail. 
When was the last time you received a handwritten letter? A postcard? Care package? Anything? Heads up: One of life's most thrilling moments is to open the mailbox and see a personalized message instead of a credit card bill. Anyone born into Generation X or earlier will absolutely light up. Grandparents might shed a tear of joy. All it takes is a simple note and a stamp.

2. Alert someone if there is food in their teeth. Politely. 
What is worse than having food stuck in your teeth? NO ONE TELLING YOU THERE IS FOOD STUCK IN YOUR TEETH. Slyly gesture the spot on your own tooth and wink if appropriate. (Do not wink if it would be creepy and advance the awkwardness.)

3. Dish out the compliments! 
The key: be genuine. Do not pull a Mean Girls "Oh, I love your bracelet" ...but I will bash on it the second you turn your back. That is not the point here. However, a truthful, "Oh I love those Toms!" will surely add some pep in the recipient's step.

4. Parking Services needs lovin' too. 
"Man, the parking ticket distributors won't let you get away with two minutes! I really appreciate the fine work they're doing." - Said absolutely no one ever. Receiving a parking ticket would oppose the entire theme of this post, right? Yes. But the reality is: there are some detested occupations out there, and someone has got to do them. Many profanities have been dedicated to Parking Service employees and workers of other messy jobs, which is exactly why they need to be shown more love. Instead of glaring down the next ticket distributor you see, try out a head nod and smile.

5. Spontaneous Post-It Notes trump Serious Post-It Notes
If you've already unleashed the Post-Its to write your grocery list, why not leave a funny Post-It for your roommate to find? A doodle, a note, or any kind of scribble will do the trick. Don't be afraid to get creative with the placement (Ex: the middle of the dreaded Organic Chemistry textbook to add some needed motivation).

6. Put away your phone, LISTEN, Engage, Ask a question. 
Society has become accustomed to carrying on multiple conversations at once. I am guilty of this myself. But are we really "listening" if we are in the midst of texting three people back while checking the latest emails on our laptops? Put aside the distractions for a minute and take interest in what is going on outside of your personal bubble.


7. Buy someone a coffee. Or a donut. Or a beer! Stranger, friend, neighbor, whoever. 
Three bucks can go a long way. Just three little bucks. THREE BUCKS! However, those three bucks can make a lasting impression - an impression that there are still good people in this busy, tech-crazed world. My "on the house" Big Joe coffee helped keep me keep sanity through my finance studies, and that is greater than three bucks could ever buy.

I challenge you to cross an item off this list. Who knows? You just might change someone's day.

Part 2: Which came first - the Marketing or the egg?

Last week, I identified an important question after my experience with Chaco's "Fit for Adventure" campaign. Which component is more vital to a company's success: the marketing or the product itself?

There are three potential answers to this question.

1.) The MARKETING is important. Nothing else.

Make a product appear to be great! Who cares if the claims are a little exaggerated? It is perfectly fine to post a picture of an average looking burger, as long as it looks stunning after an Instagram filter or four.


The truth is, packaging and marketing DO play a big role in consumer behavior. For instance, I often select my wine based on which bottle is the most attractive. I took a close look at Chaco shoes due to an eye-catching promotional tour. I even made a high involvement decision to buy a MacBook Pro without investigating any other brand...because I liked Apple's marketing and style.

There is a catch, of course. The "marketing over everything" strategy might capture a customer, but only for a one-time sale if the product cannot back up the hype. If a consumer orders a burger expecting the Instagram version and receives a dull looking, dull tasting meal, they will NOT return to the restaurant or advocate the brand in any way.

The last time I implemented this strategy to select wine, I chose a vibrant bottle with an enthusiastic description of all the excellent array of tastes. Great! However, I actually ended up with a drink so foul that it was undrinkable to both me AND my roommates. (To make matters worse - we are by no means 'wine snobs.')

Bluntly speaking, this is the strategy an annoying "Used Car" salesman utilizes. Remember to always dig beneath the claims and scrutinize the product itself, or else you will be driving away with a piece of junk and a heart full of regret.

This answer is: Wrong. 


2.) The PRODUCT is really all that matters. Truly great products sell regardless. 

Build it and they will come. It worked in the Field of Dreams, and it will work for your company. If the product is TRULY the best on the market, then sit back, have a drink, and let the market come to you!

Think about Cali N Tito's, a beloved local Cuban restaurant in Athens. This place has great food and a fun atmosphere - including a live parrot! Yet, Cali's has NO website. 13 followers on Twitter. Instagram? Nonexistent. I have never seen a promotional event or any type of marketing attempts in my four years as a loyal customer. This does NOT stop consumers from choosing Cali's.

Now, take Ford trucks. They are built "Ford Tough," so they must be good. The company got used to dominating the market share, and let that sink into their heads. They started improving the product based on exclusive opinions of management and engineers. After all, engineers and Ford employees know more about trucks than the average consumer, right? Wrong.

Ford eventually started losing market shares and sales. They made such a great new truck, so what was the issue? Well, Ford did not listen to the market. They did not know what the market really wanted.

As great as a product might be, if it is not exactly what the market wants, or is not exposed to the market in a calculated manner, success is limited.

This answer is: EXTREMELY Wrong.


3.) The product and the marketing are equally important. Excel in both and succeed!

Great marketing, great product. Hand-in-hand. Partners in crime. Two peas in a pod - you get it.

Can you think of a powerhouse company that has one element but not the other? Not likely. Across industries - Nike, Apple, The New York Times, one theme is central. These companies know their market, what to say to their market, and how to reach their market.

Ford responded to their decrease in sales with a new branding strategy. "Ford: Go Further." This new strategy platformed customer loyalty through trust. They investigated their market's values, THEN delivered those values. As a result, Ford's F-Series truck gained back Motor Trend magazine's "Truck of the Year" honors in 2012 and carried the success forward.

Simply put, market a stunning looking burger. Create a stunning looking burger. Succeed.

This answer is: THE answer.

Do you remember where you were 13 Years Ago? I Do.

There are certain moments in life so profound they remain etched on your heart forever. These moments are rare. Character defining. Life changing.

September 11th, 2001.

One of these moments. This day was not a defining moment in an individual's life; it was a defining moment for an entire nation and America herself. Thirteen years later, 9/11 brings back nothing less than deep emotion, swelling pride, and a question. Where were you?

I close my eyes, and I am back in Mrs. Rohrig's 3rd grade classroom. I could tell something was wrong. A solemn, eerie wave had passed through the school. The teachers were hushed and crying. A number of my friends were taken home early. A number of teachers went home early. There were whispers all around me, but my age kept me out of the loop.

My classmates and I were eight years old. Naturally rambunctious. But that afternoon, we were quiet. We didn't know why, but we could feel that the moment called for silence.

During the bus ride home, we could finally be eight years old again. Laughing, teasing, hopping from seat to seat. We had escaped the tension of the strange school day. I shot off the bus, bounded up my front steps, and burst through the door - eager to tell my mom how Taylor's class joined mine because her teacher left. Yet, with a foot through the door, the tension was back.

I will never forget the moment I found out. I heard my mom sobbing on the coach. I saw fire and destruction on the TV. I thought she was watching a sad movie. She embraced me and tried to explain what had happened through sobs. Two planes...Hijacked by terrorists...Crashed into New York skyscrapers...Lots of innocent people...Firefighters...Policeman....Dead.

How can an eight year old comprehend that?

The next day at school, Mrs. Rohrig was released to talk about the tragedy. "Yesterday's events will be in history books. You will never forget where you were on this day."

These words have been etched on my heart ever since.

I am overwhelmed with emotions as I think back 13 years ago. However, I am not bogged down with memories of defeat or destruction. Instead, I am reminded of the day I learned what "the land of the free and the home of the brave" truly meant. The day I learned what a hero meant. The day I decided to become a hero and raise money for the Red Cross - going door-to-door selling my homemade USA cookies, and proudly contributing right under $50. The day I learned what it meant to love the red, white, and blue.

This is how I remember the moment. Rare, profound, character defining, life changing. I will never forget.

Where were you?

Part 1: How I (almost) got tricked into wearing Chacos

I am a midwest girl, born and raised. When I moved down south to attend the greatest school in the country (the University of Georgia), I knew I was due for a culture shock. I prepared myself for the "y'alls" and the fried chicken. I prepared myself for the country music that would surely blast from the back of pick up trucks. I even prepared myself for the madness commonly referred to as SEC football. There was one thing, however, that no one warned me about.

Chacos.

Coincidentally, the first time I was introduced to Chacos was the first time I met my roommate. My initial reaction to the foreign disaster on her feet: "Is she serious? She can't be serious. Oh my gosh. She is shamelessly, completely serious."

I hid my immediate panic and made peace with the fact that I would be teaching this girl a thing or two about style. Not an emergency.

Shortly after, the situation changed. I met my other two roommates. Then took notice of half of the UGA student population. They were ALL wearing Chacos. Red alert.

I gave an honest 110% effort to understand what in the world these people were thinking. (This is what marketers must do, after all.) However, I could not get past the idea of spitting out $100 for a pair of clunky foot embarrassments. Despite my roommates' testimonies of comfort, durability, and trendiness, (TRENDINESS?) I took a vow to never mention or touch a Chaco.

Or so I thought. Last week, I spotted something a little out of the ordinary. Large promotional tents, fake trees, corn hole, and (most exciting of all) food trucks were randomly plopped next to the Waffle House parking lot.

I was certainly not about to miss out on all the commotion. I approached the "Free Wrist Wrap" tent without the slightest clue what a 'wrist wrap' was, but knowing it was free and I probably needed one. As an outdoorsy looking lace was tied around my wrist, I realized what I had stumbled into: one big Chaco party.
Despite my deep distaste for Chacos, I had to hand it to their promotional department and marketing campaign. The fun, laid- back atmosphere was created to spread the word of their "Fit for Adventure Tour 2014." I learned that the tour reaches all across the country, from Colorado to Texas to Virginia. The brand brings adventurous spirit to selected cities by hosting music festivals, outdoor appreciation festivals, and even football tailgating! Who doesn't like music and football?

From the Athens "preview event," I watched a mix of clips of intense mountain climbing and kayaking intertwined with the real Adventure Tour. I became engaged with the company's message and method of spreading it. The tour allows "adventurers" to blog about their experience and share images with the #chacotour tag. After I walked around the preview event and got a good feel for the campaign, I spotted a sign in the main tent.

"Get Fit. Make a Difference. Get Swag." Well that all sounds great! Obtain a six pack while saving the world and getting perks left and right...basically. The catch? Try on a pair of Chacos.

I thought about the proposition for a split second. After all, $2 would be donated to Big City Mountaineers for every try! However, I came back to my senses quickly when I took a closer look to the actual Chacos. (Who were these mountaineers anyways?)

This Chaco situation I found myself in raises a critical question for all companies. Which is more important: the product or the marketing?